言子將系列產品,用時下流行元素,結合成都在地文化特色,加以與時俱進的表達手法,打造了一套以三國人物為主的IP形象——賣保險的劉備、搞嘻哈的諸葛亮、炒股的關羽、大廚張飛。
目前,產品開發了充電寶、服裝、陶瓷杯等成都言子系列文創產品,并開發了五仁、豆瓣、牛肉、拌料四款純手工無添加劑的環保醬料。言子將系列產品體現了成都音樂之城、美食之城、財富之城、創業之城的特色,傳達了成都的休閑文化。
The series of products which combined Chengdu's local cultures as well as current fashion and expression is a set of IP images based on the Three Kingdoms characters. They are Liu Bei who now are created as insurance seller, Zhuge Liang as rapper, Guan Yu as fond of stocks, and Zhang Fei as cook. NY developed from this IP a series of Chengdu Yanzi products like power bank, clothing, ceramic cups, four kinds of handmadepaste without additives.
This series embody the characteristics of Chengdu: City of Music, Food, Fortune and Entrepreneurship.
產品名稱:天藝手工豆瓣醬
配料表:鮮紅美人椒、脫脂大豆、食用鹽、菜籽油、姜末、花椒、八角
產品名稱:天藝香辣牛肉醬
配料表:牛肉、紅油、豆瓣醬、干辣椒、韓國辣椒面、去皮花生米、芝麻、香料、食鹽、雞精、味精
產品名稱:天藝五仁醬
配料表:去皮花生米、去皮胡豆辦、瓜子仁、芝麻、豌豆、植物油、辣椒面、花椒面、香料、食鹽
產品名稱:天藝婆婆雞調料
配料表:紅油、雞精、味精、醬油、香醋、香油、耗油、白糖、芝麻、豉油、食鹽
食用方法:開蓋即食,亦可佐食米飯面條,烹飪調味。
保質期:30天